Adam Katz

Behind Robert Kraft’s $15 Million Blue Square Super Bowl Ad - Did it End Jew Hate or Make it Worse??

Robert Kraft’s Super Bowl ad sparked a national conversation about Jewish hate and antisemitism. In this emergency episode of Being Jewish with Jonah Platt, we go straight to the source with Adam Katz, President of the Blue Square Alliance Against Hate. We reveal the data-driven strategy behind the $15 million campaign, including why they targeted Gen Z and the "unengaged" 140 million Americans who are behaviorally apathetic toward anti-Jewish hate.

In this episode, you will learn:

• The "Sticky Note" Goal: Why the Blue Square Alliance chose the Super Bowl to reach behaviorally apathetic Americans.

• Gen Z Trends: Why younger generations are 3x more likely to witness antisemitism but 2x more likely to say it’s not a problem.

• The $15M Breakdown: How the investment is distributed across digital streaming, social media, and the Winter Olympics to tailor messages to specific households.

• Community Feedback: Adam Katz responds to Jewish community critiques regarding the choice of - "Dirty Jew" imagery versus anti-Zionist rhetoric.

• Data & Testing: The rigorous focus group process used to ensure the ad increased concern and inclination to act against hate.

• Mentioned in this episode

  Follow and get involved with the Blue Square Alliance Against Hate:

  On Youtube -    / @bsqaorg  

  On Instagram -   / standuptojewishhate  

  Online - https://www.bluesquarealliance.org/

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