Scooter Braun
From Music Mogul to Nova Exhibition
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Is antisemitism the music industry's open secret?
Scooter Braun, the man behind icons such as Justin Bieber, Ariana Grande, and pre-Nazi Kanye West, joins Jonah for a conversation about his journey of taking the Nova Music Festival Exhibition outside of Israel and showing it to the world. Braun connects his family’s Holocaust story to his decision to become one of the only voices in the music industry to speak up after October 7th. To him, a music festival is an untouchable sacred place. After visiting Israel to meet the Nova survivors, he saw peace-seeking kids whose stories had to be told.
Braun talks about turning Nova into an immersive exhibition in New York, Los Angeles, Miami, and London, and why he sees that work as “hand-to-hand combat” in a world consumed by social media. He also tells stories of how seeing the exhibit has actually opened minds. He explains why he’d rather call Jew-hatred racism, and how words like “antisemitism” and “Zionist” are masks for racism.
Braun also reflects on raising proud Jewish children by passing down his grandparents’ Holocaust survival stories. His work, both professional and personal, is guided by the Nova survivors’ message: “We will dance again.”
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CREDITS:
Written and Hosted by Jonah Platt, Executive Producers: Steve Hein, Jonah Platt, Chief Marketing Officer: Katya Chen, Associate Producer: Rachel Stern, Head of Operations: Josie Rothschild, Research Associate: Samantha Greenwald, Production Associate: Sasha Fiora, Production Interns: Tatum Rosenblatt, Eden Waldman, Emma Webb, YouTube Consultants: Jason Al-Samarrie & Zac Stein, Post Production by TIMEWEAVER, Creative Director: F. Brian Scofield, ACE, Lead Editor: Noam Klement, Editors: Gray Clevenger, Geoff McGee. Graphic Designer: Noah Bell, Theme Music by Gabriel Mann, Performed by Jonah Platt
Monologue from this Episode
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